SEO isn’t the game anymore (and that’s okay)
For a long time, “doing marketing” on the web meant obsessing over SEO: keywords, backlinks, and endless pages designed to rank.
Search is changing. When people search “dance teacher music app” or “dance class music app”, AI Overviews can already summarize the category — and in our case, they’ve surfaced BarreNotes/Cadance directly in that summary.
What this means for Cadance
Instead of chasing every SEO trick, we’d rather focus on what matters:
- Product quality: tempo control, start delays, looping, offline reliability — the things teachers feel in class.
- Clarity: explain what Cadance is in plain language, and how it relates to BarreNotes.
- Trust: a clean site, transparent pages, and an app experience that matches the promises.
So what do we do instead of “SEO”?
We write pages that answer real questions — not because we’re trying to game rankings, but because teachers deserve straightforward answers:
- BarreNotes → Cadance: what changed, why the name, and how to move forward.
- How To: short videos that show exactly how the core workflows feel.
- FAQ: quick answers without fluff.
If an AI summary is going to quote us, the best strategy is to make sure the truth is easy to find and easy to understand.